{"id":47,"date":"2010-07-06T17:30:02","date_gmt":"2010-07-06T15:30:02","guid":{"rendered":"https:\/\/www.zandira.com\/blog\/?p=47"},"modified":"2012-05-15T06:55:25","modified_gmt":"2012-05-15T04:55:25","slug":"petite-histoire-dun-logo","status":"publish","type":"post","link":"https:\/\/www.zandira.com\/blog\/petite-histoire-dun-logo","title":{"rendered":"Petite histoire d&#8217;un logo &#8230;"},"content":{"rendered":"<p style=\"text-align: left;\">Notre ami <strong>Tony<\/strong>, <a href=\"http:\/\/www.ouais-ca-marche.com\/modules\/news\/\">graphiste et illustrateur de son \u00e9tat<\/a>, nous connait bien. Un brief minimaliste, pour ne pas casser l&#8217;\u00e9lan du cr\u00e9atif et c&#8217;est parti !<\/p>\n<p>Je soup\u00e7onne Tony d&#8217;avoir fait travailler sa fille ! Taquin, il nous envoie cette premi\u00e8re planche !<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49\" style=\"border: #eeeae0 1px solid;\" title=\"Logo Zandira - Planche 1\" src=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-1.jpg\" alt=\"\" width=\"600\" height=\"547\" srcset=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-1.jpg 600w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-1-250x228.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>A peine le temps de prendre mon t\u00e9l\u00e9phone pour un premier recadrage, c&#8217;est d\u00e9j\u00e0 mieux !<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51\" style=\"border: #eeeae0 1px solid;\" title=\"Logo Zandira - Planche 2\" src=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-2.jpg\" alt=\"\" width=\"600\" height=\"238\" srcset=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-2.jpg 600w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-2-250x99.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>De l\u00e0, on discute et on avance : oui pour une police &#8220;home made&#8221;, mais simple, je vois d\u00e9j\u00e0 les probl\u00e8mes suivant les couleurs de fond, pourquoi pas un picto &#8230;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52\" style=\"border: #eeeae0 1px solid;\" title=\"Logo Zandira - Planche 3\" src=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-3.jpg\" alt=\"\" width=\"600\" height=\"524\" srcset=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-3.jpg 600w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-3-250x218.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Vache, de suite \u00e7a nous parle ! Testons quelques variantes sur la police &#8230;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53\" style=\"border: #eeeae0 1px solid;\" title=\"Logo Zandira - Planche 4\" src=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-4.jpg\" alt=\"\" width=\"600\" height=\"555\" srcset=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-4.jpg 600w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-4-250x231.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Petit test de couleurs &#8230;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57\" style=\"border: #eeeae0 1px solid;\" title=\"Logo Zandira - Planche 5\" src=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-5.jpg\" alt=\"\" width=\"600\" height=\"1135\" srcset=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-5.jpg 600w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-5-132x250.jpg 132w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-5-317x600.jpg 317w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9finitivement, on en revient \u00e0 la premi\u00e8re proposition, l&#8217;id\u00e9e du bicolore est bonne. Et le picto, il n&#8217;aurait pas sa place dans tout \u00e7a ?<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-58\" style=\"border: #eeeae0 1px solid;\" title=\"Logo Zandira - Planche 6\" src=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-6.jpg\" alt=\"\" width=\"600\" height=\"840\" srcset=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-6.jpg 600w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-6-179x250.jpg 179w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo-6-429x600.jpg 429w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Non, trop lourd, on s&#8217;en servira ailleurs. Mais on a maintenant un joli logo, non ?<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo_zandira.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60\" style=\"border: #eeeae0 1px solid;\" title=\"Logo Zandira\" src=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo_zandira.jpg\" alt=\"\" width=\"600\" height=\"390\" srcset=\"https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo_zandira.jpg 600w, https:\/\/www.zandira.com\/blog\/wp-content\/uploads\/2010\/07\/logo_zandira-250x163.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><em>N.B. : Concernant l&#8217;int\u00e9gration, je pensais tout faire en partant de rien, mais en surfant je suis tomb\u00e9 sur LE th\u00e8me qui a fait tilt : <a href=\"http:\/\/www.simplethemes.com\/wordpress-themes\/theme\/evenflow\/\" target=\"_blank\">Evenflow<\/a>. Quelques menues modifications et voil\u00e0 ! En revanche, l&#8217;int\u00e9gration de la boutique, \u00e7a risque d&#8217;\u00eatre une autre paire de manche, mais \u00e7a c&#8217;est une autre histoire !<\/em><\/p>\n<p><em>N.B. 2 : Comme toujours, cette version sera certainement amen\u00e9e \u00e0 \u00eatre retouch\u00e9e, d&#8217;ailleurs <strong>Tony<\/strong> est d\u00e9j\u00e0 sur le coup de quelques \u00e9l\u00e9ments visuels suppl\u00e9mentaires &#8230;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre ami Tony, graphiste et illustrateur de son \u00e9tat, nous connait bien. Un brief minimaliste, pour ne pas casser l&#8217;\u00e9lan du cr\u00e9atif et c&#8217;est parti ! Je soup\u00e7onne Tony d&#8217;avoir fait travailler sa fille ! Taquin, il nous envoie cette premi\u00e8re planche ! A peine le temps de prendre mon t\u00e9l\u00e9phone pour un premier recadrage, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","category-epopee-de-zandira"],"_links":{"self":[{"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":13,"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":997,"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/posts\/47\/revisions\/997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/media\/49"}],"wp:attachment":[{"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zandira.com\/blog\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}